After you have written your book, there comes a point in time when you realize that marketing is not as simple as it sounds. How is it possible to get your message across to your readers? How can you give a boost to your visibility? What about sales?
In the current scenario, umpteen products and services are fighting for attention on social media. At the end of the day; it’s no wonder that you are ready to climb the walls.
The best marketing strategies to utilize
Most writers face a catch-22 situation. If they strive to increase their presence and visibility to improve sales, they need to spend money. When your money runs dry, what do you do?
While there is no clear cut answer, there are many things that you can do, even if you happen to have a tight budget. It is not as difficult as it seems to reach out to more customers.
Let’s look at some ideas that will help you get started.
Blogging is a start
You already may be having a blog. If not, start one right now. This does not necessarily mean that you write only in your blog. Start authority blogging. Use different platforms to post your content for more visibility. Make yourself known on the LinkedIn writing and publishing platform. These domains of authority can be used to post your content. You will immediately be exposed to massive audiences. This will give you an instant boost.
Go for just one social media channel
Social media marketing has very good potential. You may get tempted to market your book on as many platforms as possible. Please resist this urge. Instead, give all your attention to one social media channel at a time.
You will know you are in above your head when you try to manage four or more channels at a time. With divided focus, you will not be able to make an impact anywhere. It is not possible to devote so much time to each channel. That is why you need to give your best to a single channel. Here is a list of things you can do.
- Use your email list to build a rapport
- Drive organic traffic to your website by creating a long-term content strategy
- Make use of an email list popup form
- Share your knowledge by teaching
Brian Sutter who is a Forbes contributor says, ‘Teach, don’t sell.’ While the idea may sound bizarre, the concept of teaching is an excellent marketing strategy. Many marketers misunderstand this concept. Remember, once you are out there sharing your know-how, people are sure to reach out for your book as you will become an established authority.
Use social media advertising as leverage
Social media has revolutionized the way we market our products. Most authors put all their efforts in using the low-cost marketing opportunities that are offered by social media. If the platform is free; the better. However, ads have proved to be very successful to drive up your sales. It is not surprising that the world of social media is dominated by Facebook. More than 93% of marketers utilize one or the other form of Facebook ads.
Entice your audience
For any writer, storytelling is a powerful medium. Here are some tips on how to go about wooing your audience.
- Be genuine
- Show dependability
- Check your parameters. Explore the ‘who’ and ‘where’
- Project your sales
- Involve your audience
Use strategy while blogging
It is not difficult to target traffic to your website. For optimum success follow these tips:
- Brief posts that lack information are of no value. Instead, opt for a comprehensive post of 1500 words or more. Remember; quality is better than quantity
- Before you write on your blog, develop a strategy
- Content should be fresh. Update it regularly
Make use of the offerings by Google
SEO can do wonders for your business. It is not possible to determine what forces drive certain books to the higher ranks in Google. It will always remain a mystery. But what you can do is focus on using the local SEO to its optimal level. That way you will find success faster.
Write a column
A great way to get the attention of your audience is to write a column for well-known publications. This will also generate interest in what you have to say. The guest posting generates interest in your work.
- Make sure you keep the requirements of the editor in mind when you write your column
- Your content should be exemplary
- Make sure people reach out to you with your content
- Provide value without thinking of promotion
Writing a book is hard work. A lot of time goes into producing work that your audience will be interested in. However, without proper marketing; your book is not going to do well. So chin up, and start marketing!