Welcome to day 3 of the
5 Day Business Makeover Challenge. Yesterday was all about defining and stating
the mission of your business. Today we’ll clarify what is meant by brand and
how to define yours.
Do you know what your brand is? Most entrepreneurs don’t.
Since you can’t be all things to all customers, getting clarity on your brand will help you to target your customers. Figuring out your specific niche is crucial.
Entrepreneur.com contributor John Williams explains branding concisely:
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean?
Simply put, your brand is your promise to your customer... what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
In other words, your brand is not primarily about a logo (although that is important) or website colors. Your brand is what sets you apart from your competitors.
It’s what makes you unique. It’s your competitive advantage, your secret sauce.
Strong branding allows you to charge more because customers will have a desire to choose you over other businesses. So, in addition to your mission, you must get clear on your brand.
Answer these questions in detail. Where possible, put the same questions to an outside party, such as devoted customers. Their feedback helps you to see what customers value most.
● What exactly makes you different from other companies in your industry?
● Why should someone choose your product over a competitor?
● Why would someone choose your service over another company?
Sum up your brand in a single sentence. What is your niche?
Does your brand fit with your mission? Go back and look. They should be in line with each other. Your mission statement is really for guiding your internal organization, but branding focuses on what customers want or need.
That’s it for today.
Tomorrow we’ll look at the culture of your business - whether it’s a healthy outgrowth of your mission and whether it supports your brand.
This training is for you if you are already earning money in your field but are stuck not being able to reach the next level of $10,000 a month and are ready to follow our proven blueprint to get your there in 10 weeks or less.
Limited Spaces Avaliable
I have been a business expert consultant for over 15 years and in marketing and business development for over 25 years.
I want to share with you the exact blueprint you need to reach the next level of success.
The reason why I created this very particular course is because I have been in your shoes. One of my first consulting businesses grossed over $250,000 the first year.
I knew I had stumbled onto something phenomenal but it took me a few years and a lot of top coaches to understand what the exact recipe and blue print was.
And now, I am ready to share it with you.
I will help you along the way, answer your questions, offer the latest insights, and guide you so you can reach that goal sooner than you thought possible.
My expertise is in helping entrepreneurs reach $1M a year and so I know really well how to get you to $100k a year in sales even if you can't picture it yet.
Slavica Bogdanov has already helped thousands of people via her best selling books, her award quality digital courses, Strategic and transformational consulting. She continuously receives emails of people's lives she has transformed.
The training will takes place online so you do not have to go anywhere.
You will receive daily action item emails, weekly live Q&A sessions, a secret platform where you will find downloadable tools you can use offline and work at your own pace.
You will also be invited to a select Facebook group where you will meet like minded professionals you will be able to connect (and perhaps even partner) with.
What would earning $100,000 per year or about $10,000 a month mean for you?
How would it change YOUR LIFE? Why do you want to get there?
Do you know who your ideal client really is?
Are you positioning your offer right and how are you choosing your price?
How can you sell more for a higher price?
How can you find and develop warm leads or even get people to come to you for your services instead of you going to them.
How can you increase your client's LTV.
My goal is for you to succeed. I will share my own personal lengthy experience and offer plenty of motivation and inspirational tools to help you move along the way even when obstacles arise.
How to maximize your use of social media not waste effort or time on strategies that will not bring you the results you seek.
When to hire?
Who to hire?
How to hire the right person?
Make more money, spend less, increase your margins. Learn how to budget and increase your financial cushion for more security, stability and peace of mind.
Many deadly mistakes to avoid when it comes to money and finances.
My goal is always to bring you to higher levels of success and well being. My efforts will be on helping you every step of the way to insure you reach your goal faster than expected.
I have helped thousands of people worldwide after I became famous with my first Best selling seller. Since then, I wrote 40 books on success and still helping people like you reach the higher levels of success.
What I have learned from Slavica has really changed my life forever.
I was able to make in a month what I had previously made in a year!
Thank you very much Slavica for guiding me and showing that I have to be positive and take action for my life. Now I believe in myself .. Now I am on the path to well-being and harmony, now I live in my present and I am present in MY LIFE.
Exclusive access to:
If you are not making $10,000 a month yet, you probably are not setting the proper goals. Setting goals is one of the foundation to better success and I will bring one step further by teaching you how to plan for success.
You will never receive more than what you believe you deserve. We will build up your confidence and self esteem with practical exercises. As you grow inside, your revenue will grow outside. You might already see results after this training.
As you know, mindset is probably to biggest differentiator between successful people and the rest. I will help you reprogram your brain to get rid of your doubts and fears. I will help you rid yourself from any mental blocks and limiting beliefs that might be stopping you or sabotaging your progress.
Where to find more clients for your services and stand out from the competition.
The goal here is to double your clients and also seek higher paying clients.
We will also touch upon cross-sells and upsells as well as LTV (increasing the life time value of a client)
Having more prospects is great but what is even better is to have quality prospects and close more sales. That way you make less calls, waste less effort for better pay.
You will earn our flawless 4 step to any sales call that will make your life much simpler. You won't feel like you are selling at all
From content creation to social media management, what do you need to do to set yourself apart from others and shine through all the noise in this 3 second world.
You will also learn where to find great help and VAs as well as learn how to hire the right ones and not overpay.
If you are not currently doing it, you must and if you are doing it, you must do it more. Having recurrent income.
We will see how you can create recurrent streams of revenue so that you generate passive income which will make your financial life much easier.
SLAVICA HAS BEEN SEEN ON
If you have unanswered questions, please contact us at email@example.com
I can guarantee you your financial circumstances will improve if you follow all my classes. I have never had a person fail so far. The more you are committed to the outcome the more success you will have.
Although our teaching are very accessible and easy to understand, they are targeting people who are already earning income with their business as the leap to $10K would be too steep otherwise.
© 2020 Copyright Slavica Bogdanov. All Rights Reserved.