The web has brought about a new sheriff of sorts. This sheriff is a person who commands a leadership role on the web. The role is none other than the influencer. If you aren’t familiar with this term as it is used for blogs, it’s time to get used to it.
An influencer is, just as the name suggests, someone who has a following and receives decent engagement from that following. It’s true that getting followers on the web is rather easy. Getting followers who will engage in what you are publishing is a much more difficult undertaking.
Influencers come in tiers. There are those who are now untouchable, such as Gary Vaynerchuk, Neil Patel, etc. It’s no longer a simple matter to email these guys and start a conversation. You may get a response from one or two of these guys, but don’t count on it. They are too busy currently to answer millions of emails.
The next tier is of people who are rising in the ranks. They are getting closer to the likes of those mentioned above. These rising stars are likely to be a bit more accessible. However, with their current trajectory, that isn’t going to last forever. If you are thinking of reaching out, do it soon.
Your best bet is to reach out to people who have the potential for obtaining status but have not quite reached the stage where they can be called influencers. These are the people who are still hungry. They will do everything in their power to get on the influencer bandwagon and stay there. These up-and-comers will likely listen to what you have to say.
No matter what level of influencer you decide to reach out to, keep certain rules in mind. The biggest one is don’t spam the influencers. They will simply ignore you if you do. Worse, they may even tarnish your name to their lists of followers. That would be suicide in the blogging world. They aren’t going to do this as a normal course of business, however. If you are on the level, you have a much better chance of gaining traction with them.
Another tip is to provide amazing value to these influencers. Try to find ways that will enhance their value while at the same time giving you the exposure you need. Getting just one middle-tier influencer to name drop you on their list can go a long way towards becoming an influencer yourself.