Top 6 Qualities You Need to Lead by Persuasion

Learning the art of persuasion can give you a competitive edge in both your career and personal life. You will secure more business, keep your clients engaged, and get better results from your team. Persuasion can propel you forward and bring you closer to your goals. 

Some people are more persuasive than others. Not everyone is born with these skills. However, you can learn and master the art of persuasion through practice. Here are the most important qualities you need to succeed: 


Persuasion isn't the same as manipulation. The difference lies in the intent behind your desire to influence a person. 

When you try to manipulate someone, you're putting your interests first. The goal is to fool that person into doing something that only benefits you. 

Persuasion, on the other hand, is reciprocal. It's the art of influencing people to do something that benefits both parties. 


People are more likely to be persuaded by an authoritative figure. When you're good at what you do, or you possess strong leadership skills, it's easier to build trust. 

Let's say you're trying to convince someone to do business with you. It's one thing to speak about potential earnings in general, but another thing to come up with case studies, success stories, and official stats. Talk about your experience in that area and showcase your best projects.

Problem-Solving Skills 

Your ability to identify and solve problems can strengthen your persuasion skills. Listen to your team or business partners and try to determine what their pain points are. Next, come up with a solution to their concerns and use the power of persuasion to entice them to take action. 

Remember, you cannot persuade someone who isn't interested in what you have to offer. That's why it's important to identify people's needs and tailor your message accordingly. 

Strong Communication Skills 

No matter how great your ideas are, you won’t be able to persuade anyone unless you can get your point across succinctly and effectively. That requires strong communication skills. 

Listen to your team and clients. Pay attention to their body language and facial expressions. Craft a message that addresses their needs. 

Start and end with key points to grab their attention. Be brief, yet specific. Don’t go into details unless you're requested to do so. 

The Ability to Motivate Others 

Your message should be inspiring and uplifting. That will make your team become engaged and empowered. Tell them how they benefit from what you have to offer and make your ideas as appealing as possible. 


A charismatic leader has more chances to influence and convince people to take action. To persuade, it helps to be emphatic, sympathetic, and attentive to your team. Don't be afraid to smile and use humor when necessary. 

It's never too late to master the art of persuasion. That is one of the best skills one can possess, so it's worth putting time and effort into it.