Jon Penberthy has never been interested in finding a job. Instead, he’s determined to create them.
The founder of AdClients, Penberthy built his lucrative coaching company on simple principles: leadership, mutual respect, and a genuine desire to change lives for the better. This humble foundation served to accelerate his business development, and now, he shares just how he’s able to help himself and his private clients make six figures a month — without trading time for money.
From a single light-bulb moment, one man built an eight-figure empire. This is his journey.
The disruptive entrepreneur
“School never went well for me. I couldn’t concentrate, and I was always too much trouble for the teachers to deal with. They told my parents that I couldn’t follow instructions, and eventually, my behavior took me down a path where the school wanted to expel me. Thankfully, my dad was a great negotiator and worked out an agreement where I could work at a sports center for one day a week. I really enjoyed it — it was hands-on, and I had the chance to really help people. But whenever I returned to school, I was the same disruptive and troublesome kid. So, the school arranged for me to spend an extra day a week working instead of learning.”
Before long, Penberthy found himself taking on more responsibility and spending less time in education. “It got to a point where I was only spending two days a week at school. The sports center reported back to the school that I was doing amazingly — they had me cashing up at the end of the day, handling the money, and bringing it into the head office. With no supervision, I was running the show. I thrived in that environment. This was when I realized that I didn’t enjoy being confined to a space where I had to follow a standard protocol. I didn’t like being told not to step out of line or not to do things the way that I wanted to do them. I wanted to be creative. I didn’t realize it yet, but these were the signs of my true calling — to become an entrepreneur. Even if I didn’t know the meaning of the word.”
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Long before Penberthy finished with his formal education, he was keen to start a business. At the young age of 12, he was already building the foundations of his future success. But he was left with one question in his mind: “Why is it that only adults can make money?”
To Penberthy, this posed a challenge that he was only too eager to accept. He began his entrepreneurial journey by going door to door, selling his car-washing services. “In the beginning, it started with pity. People said yes because I was a kid. But even back then, I was a perfectionist. I quickly built up a regular customer base. I got so busy that I had to take on a friend. We finished up with a customer’s car, but I wasn’t satisfied with how he’d done it. It wasn’t to my standard. That same night, I went back to the customer’s house and said, ‘Look, I don’t think my friend did it right. Let me finish up.’ And that’s exactly what I did. They wrote to my parents a full-page letter about how incredible my service had been. It’s this level of care and perfectionism that has stuck with me since then, and I bring it into my business to this very day. It was wired into me from the very beginning: not just to be in control of what I earn, but to be creative and take pride in what I do.”MORE FOR YOU4 Unconventional Strategies For Creating An Irresistible OfferHow To Reframe Your Money MindsetOld Navy CEO Nancy Green Leads With Mission And Purpose
Finding his calling
Several years later, Penberthy came face to face with a crucial decision: where he wanted to take his future? While he knew deep down that his calling was in starting a business, he knew that he first needed experience in the real world to get him there. “I loved the idea of starting a restaurant, so I decided to go down the cooking and catering route.” While still in school, Penberthy began working as a chef for a local bar.
“For two years, I slowly built a great level of trust with the person I worked with. For one day every week, his head chef couldn’t come in, and I took control. I had a kitchen porter who helped me with the foodservice, and from that experience, I learned a lot about running a team that feels united, understood, and taken care of. That experience taught me that I never want anybody to feel beneath me. You need to create that mutual ground and make your people feel as much a part of what you’re doing as you do.”
Still working as a chef, Penberthy arrived at the next avenue of his business development. “Selling on eBay was my next venture. I came across listings that were selling, but I knew that if I jazzed them up, I could buy and relist them for a profit. Then, I started looking into buying products in bulk and reselling them individually. It was making me hundreds, but not thousands. I wanted to grow. One of my biggest turning points was when I purchased my first online course for $67. It was designed to teach me how to optimize my business. I went through the training, but I didn’t learn the real lesson until I finished the course.
At the very end, there was a note from the creator. Here’s what it said: ‘If you’ve enjoyed this program, here’s a unique link coded to you. If you refer others with this link and they buy the guide, you’ll receive a 70% commission.’ Then, it hit me. I was going to the post office every day, buying supplies, and doing all this manual work for just a 30% profit margin. I realized that selling a digital product has no shipping, no handling, and no manufacturing costs. Immediately, my entire gear changed, and my eyes opened to the digital realm.”
The digital awakening
Soon after, Penberthy came to an important realization about cutting through the chaos online. “I needed to start learning how to pair up two people: someone who wants to buy and someone who wants to sell. That’s the journey that’s happening online every day. The most important factor is understanding how to get a product or service in front of the right people at the right time — the exact point at which they need and want to buy your solution.”
According to Penberthy, this was his big break. “I felt like I had found my place. Everyone’s waiting for their moment of, ‘This is it,’ and this was mine. I discovered how to turn a complete stranger into a customer or client and how to do it again and again.
Then I discovered that coaches, consultants, business owners, and course creators are looking for this exact thing. It was truly my lightbulb moment. I launched my own digital course on YouTube and taught people how to position themselves the right way, how to identify their ideal clientele, find the keywords they’re searching for, and sell their knowledge. I ran a webinar and presented my offer. After I finished, I took a look at my account. I had made $25,000 in one evening. This was the moment I knew that I had found the Holy Grail. I thought to myself, ‘We’ve made it.’ I would learn something in my own business that was getting me results, share the knowledge with my private clients, and then roll it out and teach it to the wider market. It started with my digital course, then I moved on to leading successful webinars and then teaching paid ads on Facebook and YouTube. With each and every new venture, I would generate over $1 million in sales.”
Jon Penberthy JON PENBERTHY
“Immediately, I started to scale because I knew I had to build a team. It can be lonely building a business by yourself, and as I began earning enough, I wanted to be able to create jobs and provide an income for someone else. I remember hiring my first employee, Jason. I didn’t know much about leadership at this point, but I knew that I wanted to cultivate an amazing environment for my team to grow. So, with each and every new person I brought onto the team, the company expanded.
We built a company culture from the ground up. I went from being a one-man-band in my parent’s spare room to getting a one-person office in multi-office premises and then moving into a 3,500-square-foot independent office with my entire team by my side. With each and every milestone, I became a better leader. I’ve never understood why someone would create an environment where people turn up to work but don’t want to be there. That’s why I always ensure that my team feels valued and appreciated, which has been vital for our continued growth. At the heart of it all, I want to offer my clients and my team the same level of guidance and support that I once had while pursuing mentorship.
When I reflect on everything that I’ve achieved for myself and the people I work with, I realize that I wouldn’t be where I am without a strong mentor. It’s important to have someone in your corner who has been there and done it — someone who shows you the way. Making that first investment in a coach can be the toughest and most rewarding risk that you’ll ever take. When I bought that $67 course, I probably borrowed $20 from my dad to afford it. But as my business grew, I graduated to $100 courses and then $1,000 courses. Finally, I took the plunge and went to actual coaching events to build those professional relationships. At present, I’ve spent well in excess of six figures on mentorship over the years. I never stop investing in myself — it’s been a huge theme throughout my entire journey.
I helped one of my clients, Frank, build a business from nothing. He was a personal trainer working long hours in the gym. He wanted to find a way to share his expertise with the masses and experience financial freedom without trading time for money. We gave him the guidance that he needed and taught him how to package his knowledge into an online course. Before long, he was making $10,000 a month teaching fitness to people online. He came back to us and wanted to scale even further with webinars and paid ads. That $10,000 became $50,000, and now he’s making over $350,000 a month with our guidance on attracting higher ticket clients.”
Over the course of Penberthy’s success, his priorities have changed as his business has scaled. While he once prioritized cash flow, his income now comes secondary to having a genuine impact on the world.
“There’s a significant point where it stops becoming about the money. In the beginning, it’s always a big factor. When you’re starting a business from your bedroom, you’re still thinking about money even if you want to help people. But where I’m at right now, I’m more interested in what we can do with that money. With the added revenue, we can grow our team and create more jobs, and that lights me up. We can invest in more resources and create an amazing environment in which everybody can truly enjoy coming into work.
What’s more, as a Christian, my faith in God comes first. I put my success and direction down to God, leading and guiding me over the course of my life. I put my trust in him, and that’s why I’m compelled to give back to others. I’m thankful that I’m able to use my income to help people across the world. One of the most prominent charities that we support is called Wicktribe, run by Alwood and Rosie Wick. They do so much to help kids in the Philippines who have no way to get food or access education. Not only do we financially support them as their largest backer, but we can even go visit them. My wife and I love to be a part of what they’re doing and to witness the transformation they’re creating. I could not be more proud to support causes like that.”
Through compassion, strong leadership, and a vision of change, Penberthy has brought forward a life of success for himself and those around him. For Penberthy, changing lives is the most important metric of all.
“It’s satisfying to know that we have something special. We have a skill set that can help any coach or content creator leverage their time and scale their whole business. The more people we can reach at AdClients, the more we can scale, and that’s a direct representation of the people we’re helping.”
(This article was picked up from Forbes: https://www.forbes.com/sites/celinnedacosta/2020/12/18/how-this-entrepreneur-earns-six-figures-a-monthwithout-trading-time-for-money/?sh=780f866253e3)